Posts Tagged ‘marketing’
Thursday, October 13th, 2011
Effective communication of your community’s promise requires you to make a strategic choice on the approach you are going to take. I am often surprised by how often that choice is left to chance versus being made thoughtfully and proactively. The approach you select matters. The choice has implications on resource requirements and the amount […]
Tuesday, October 11th, 2011
I am concerned by the economic development profession’s unflagging reliance on incentives as a “must have” negotiating tool. In my mind, we are playing a game of iterated prisoner’s dilemma. Companies demand incentives and your community must provide them or jobs growth will occur elsewhere. After all, without a competitive level of incentive offerings, how […]
Sunday, October 9th, 2011
No matter how good the team or how efficient the methodology, if we’re not solving the right problem, the project fails. Woody Williams Recently, I have been studying about the best ways to define the scope of Projects. In my experience, failure to adequately define scope is one of the reasons most Projects fail to […]
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Category Leadership, Strategy | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing, marketing branding, nation brand, nation branding, persona, personal branding, place branding, project management, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Friday, October 7th, 2011
As a Board member of the Nemacolin Energy Institute, I had an opportunity to attend the 2nd Annual Marcellus Shale Conference and Golf Invitational. The program included educational talks from both elected officials and experts in the shale gas industry. The main message take-away from all of the speakers was that shale gas is a […]
Tuesday, October 4th, 2011
Every once in awhile you get some news that is special and makes your day. Today I received an email from Robert Govers that the International Place Branding Yearbook 2011 has been officially published. It made my day because Robert and I co-authored a chapter in the book that focused on the Strengthening Brand America […]
Friday, September 30th, 2011
Secret To Winning? – Extend Your Competitive Advantages And Reduce Your Competitive Disadvantages I had an interesting conversation the other day. We were talking about how to move the needle on job growth and build a sustainably stronger economy. Of course none of us had an obvious solution to the challenge. But, from a process […]
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Category Place Brand Building, Strategy | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Tuesday, September 27th, 2011
Building an effective community brand is tough work. But, it helps to have a proven process to guide you. Here is a four-step process that I advocate and teach. The model is conceptually easy, but the implementation requires a good deal of thought. Four Step Model WHO – The first step is to define your […]
Sunday, September 25th, 2011
One key to getting the most from your partnership with a creative Agency is to be extremely clear up front on your expectations for every project you ask them to do. Unfortunately, too often Organizations hire Agencies hoping they will simply “work their magic” and deliver results with minimal supervision or engagement. After all, if […]
Thursday, September 22nd, 2011
At the recent IEDC Conference in Charlotte, NC, I had an opportunity to participate in an event sponsored by Atlas Advertising that explored the decision process for selecting a manufacturing location. Ben Wright, CEO of Atlas Advertising, hosted a panel debate between a team representing Brand America, and a team representing Brand International. I learned […]
Tuesday, September 20th, 2011
At this year’s International Economic Development Council Annual Conference in Charlotte, NC, the role of foreign direct investment (FDI) as an enabler of success for the U.S. economy was front and center in a number of break-out presentations and private discussions I had with experts on the subject. One great source of information was the […]
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