Posts Tagged ‘marketing’

Be Strategic in Your Community Communication Efforts

Thursday, October 13th, 2011

Effective communication of your community’s promise requires you to make a strategic choice on the approach you are going to take. I am often surprised by how often that choice is left to chance versus being made thoughtfully and proactively. The approach you select matters. The choice has implications on resource requirements and the amount […]

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Category Image, Place Brand Building, Promotion, Strategy | Tags: Tags: , ,

Economic Incentives – Classic Prisoner’s Dilemma

Tuesday, October 11th, 2011

I am concerned by the economic development profession’s unflagging reliance on incentives as a “must have” negotiating tool. In my mind, we are playing a game of iterated prisoner’s dilemma. Companies demand incentives and your community must provide them or jobs growth will occur elsewhere. After all, without a competitive level of incentive offerings, how […]

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Key Questions For Project Scope Definition

Sunday, October 9th, 2011

No matter how good the team or how efficient the methodology, if we’re not solving the right problem, the project fails.  Woody Williams Recently, I have been studying about the best ways to define the scope of Projects. In my experience, failure to adequately define scope is one of the reasons most Projects fail to […]

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Marcellus & Utica Shale – “Doing it Right”

Friday, October 7th, 2011

As a Board member of the Nemacolin Energy Institute, I had an opportunity to attend the 2nd Annual Marcellus Shale Conference and Golf Invitational. The program included educational talks from both elected officials and experts in the shale gas industry. The main message take-away from all of the speakers was that shale gas is a […]

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New Book Features Strengthening Brand America Project

Tuesday, October 4th, 2011

Every once in awhile you get some news that is special and makes your day. Today I received an email from Robert Govers that the International Place Branding Yearbook 2011 has been officially published. It made my day because Robert and I co-authored a chapter in the book that focused on the Strengthening Brand America […]

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Designing The Future – Gap Analysis

Friday, September 30th, 2011

Secret To Winning? – Extend Your Competitive Advantages And Reduce Your Competitive Disadvantages I had an interesting conversation the other day. We were talking about how to move the needle on job growth and build a sustainably stronger economy. Of course none of us had an obvious solution to the challenge. But, from a process […]

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Four Step Process For Building A Brand

Tuesday, September 27th, 2011

Building an effective community brand is tough work. But, it helps to have a proven process to guide you. Here is a four-step process that I advocate and teach. The model is conceptually easy, but the implementation requires a good deal of thought. Four Step Model WHO – The first step is to define your […]

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Sometimes You Get What You Ask For

Sunday, September 25th, 2011

One key to getting the most from your partnership with a creative Agency is to be extremely clear up front on your expectations for every project you ask them to do. Unfortunately, too often Organizations hire Agencies hoping they will simply “work their magic” and deliver results with minimal supervision or engagement. After all, if […]

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Bringing Manufacturing Back To The U.S.

Thursday, September 22nd, 2011

At the recent IEDC Conference in Charlotte, NC, I had an opportunity to participate in an event sponsored by Atlas Advertising that explored the decision process for selecting a manufacturing location. Ben Wright, CEO of Atlas Advertising, hosted a panel debate between a team representing Brand America, and a team representing Brand International. I learned […]

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Foreign Direct Investment is Important to Economic Prosperity

Tuesday, September 20th, 2011

At this year’s International Economic Development Council Annual Conference in Charlotte, NC, the role of foreign direct investment (FDI) as an enabler of success for the U.S. economy was front and center in a number of break-out presentations and private discussions I had with experts on the subject. One great source of information was the […]

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Category FDI, Measures | Tags: Tags: , , , ,

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