Posts Tagged ‘measurement’
Monday, May 7th, 2012
Don’t Blame The Tool For The Mechanic’s Lack Of Skill The blog post I wrote on features versus benefits received a lot of attention, so I followed it up with a little exercise and a reprise of an earlier blog post on assessing advertising. One problem I have observed is that the blame for poor results […]
Monday, January 16th, 2012
It is only appropriate to revisit the status of the American Dream on Martin Luther King Jr. day. There is some surprisingly good market research on this subject. I want to present top line findings from a couple studies. From my vantage point, how Americans feel about the American Dream is one reasonable look at […]
Wednesday, December 7th, 2011
I have always learned that you get what you measure, and I must admit throughout my career the saying has been true more often than not. But, it is important to select the right measures and to understand their limits so you can have confidence in your assessment of whether your brand is on or […]
Wednesday, December 8th, 2010
I ran a poll on LinkedIn to get some perspective on how globally competitive people believe Brand America actually is. The results are pretty interesting. A total of 103 people responded. Poll Results suggest Brand America is competitive for global FDI Overall – Top 2 box scores suggest 53% of respondents view Brand America […]
Subscribe
