Measure From The Inside Out
Tuesday, May 15th, 2012
One of the big challenges every marketer faces is how to measure the impact of your promotional investment when you have a limited budget to begin with. Comparative heavy-up tests where effort in a region of the country is doubled and the results compared with a comparably matched region are simply not a cost feasible […]
Category Measures, Place Brand Building, Promotion | Tags: Tags: branding definition, branding strategies, economic development, importance of branding, marketing branding, measurements, sales,
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