Message Map
Monday, February 13th, 2012
One of the most challenging things in branding is ensuring the consistent delivery of your brand promise across all touch points. This is true in product and corporate branding, and especially true in place branding where a community’s citizenry can play such an important role in your communication mix. A tool I have found to […]
Category Place Brand Building, Promotion, Strategy | Tags: Tags: messaging, strategy,
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