Posts Tagged ‘promotion’

Concept Development

Thursday, December 22nd, 2011

Concept development is often seen as confusing, but while challenging to implement it really is fairly simple to understand. You can use the process to test the appeal of a potential decision or as a tool to help you uncover a heart and mind opening way to communicate your brand promise. The key is to […]

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Who Is Your Target Audience?

Monday, November 14th, 2011

  Typically this question gets a quick knee-jerk response. “We focus on talking to CEOs”, is generally the prevailing answer. But, is that the best answer to the question? I thought it would be helpful to expand on a previous post and share some insights into the CEO target audience for you to consider as you […]

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