Tuesday, August 11th, 2015
Social media, which is essentially the means of using technology to share information and ideas with friends, family, and colleagues, is far from a new phenomenon, yet it continues to rise in popularity and stature. In fact, the rise in social media, from blogs, forums, content-sharing websites, and social networks to online gaming, podcast, business […]
1 Comment
Category Promotion | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, rising stars, Social Media,
Sunday, August 9th, 2015
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. Quotation attributed to: John Wanamaker Most Print Promotion Fails Because It Violates One Or More Of These Criteria I have always been amazed at the amount of lousy print promotion in the market place. This is promotion created […]
2 Comments
Category Promotion | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, rising stars,
Friday, August 7th, 2015
I was struck and disappointed by the lack of discussion in the RNC debate about the American Dream. It is true the candidates spoke about topics that can impact resident attainment of their American Dream, but there was little overt connection between their proposed actions and the American Dream. For example, any action on turbocharging the […]
2 Comments
Category Strategy | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, rising stars, RNC Debate,
Monday, July 27th, 2015
Adecco Management believes that finding the “right” job can accelerate achievement of your American Dream. This is a premise I tend to agree with.
Comments Off on How To Find A Job You Love And Live The American Dream
Category Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, rising stars,
Monday, July 13th, 2015
Surprisingly (or maybe not so), the data suggest no real difference overall in attainment of the American Dream between Black and White resident populations in the USA.
2 Comments
Category Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, rising stars,
Friday, July 10th, 2015
“Working hard doesn’t necessarily mean being productive, unless it is accompanied with an effective strategic plan of action.” ― Edmond Mbiaka One of the things I love is when experts send me useful information to share with you. It is a win:win situation. I get some good material to blog about and you get some great […]
Comments Off on SWOT Made Easy
Category Strategy | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, rising stars,
Thursday, June 18th, 2015
Alan Tio is currently Senior VP for the Northeast Indiana Regional Partnership. In his role, Alan leads teams involved in business development, marketing and regional initiatives. His focus is strengthening Brand Indiana. Prior to this assignment, Alan was President of the Whitley County Economic Development Group. I had an opportunity to get to know Alan […]
Comments Off on Alan Tio Interview – 40 Under 40 Winner
Category Leadership | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, rising stars,
Thursday, June 11th, 2015
According to the recently published 2014/15 Bloom Consulting Country Brand Ranking Report, the United States is. “For the fourth consecutive year, the United States of America tops Bloom Consulting’s Country Brand Ranking © 2014-2015 Trade Edition. The country’s dominance in terms of FDI, along with the effectiveness of its IPA strategy (as measured by its […]
Comments Off on Which Nation Is The Most Globally Competitive?
Category Image, Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, rising stars,
Tuesday, June 9th, 2015
Each year with the help of Xavier University I publish two annual rankings. The first is the American Dream States Report, and the second is the American Dream Cities Report. Both are based on resident sentiment regarding the degree to which they are achieving their American Dream. The data I use is from a robust […]
1 Comment
Category Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, rising stars,
Sunday, May 31st, 2015
Madison Silvert, J.D., AICP is President and CEO of the Greater Owensboro Economic Development Corporation. The Greater Owensboro Economic Development Corporation is the primary economic development office for the Owensboro region. Greater Owensboro is the business, retail, medical and cultural hub of the western Kentucky region. It is located on the Ohio River in northwest Kentucky. […]
1 Comment
Category Leadership | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, rising stars,
Subscribe
