Posts Tagged ‘ROI’


Evaluating Your Advertisement – How To Tell If Your Advertisement Is Good Or Bad

Monday, May 7th, 2012

Don’t Blame The Tool For The Mechanic’s Lack Of Skill The blog post I wrote on features versus benefits received a lot of attention, so I followed it up with a little exercise and a reprise of an earlier blog post on assessing advertising. One problem I have observed is that the blame for poor results […]

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Does The Emperor Have Clothes?

Sunday, April 22nd, 2012

I have written a number of blog posts on the subject of social media. The general message in all of my writing has been to consider the channel as experimental and invest in it with a “seek to understand what works” mentality. I know many people will push back on my counsel, and have pushed […]

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