Brand Building During COVID-19
Tuesday, January 19th, 2021
How to think about branding in a pandemic.
Tuesday, January 19th, 2021
How to think about branding in a pandemic.
Saturday, June 9th, 2018
Often, half the challenge of master a subject is to have a common understanding of the lexicon. In economic development, there appears to be a significant degree of confusion around and misrepresentation of what a brand is and what branding entails. For the purposes of this book, the following definitions apply. Brand A brand is […]
Comments Off on Community Branding Explained
Category Strategy | Tags: Tags: brand marketing, branding, marketing, place brand, place branding, sales, Selling,
Tuesday, May 15th, 2012
One of the big challenges every marketer faces is how to measure the impact of your promotional investment when you have a limited budget to begin with. Comparative heavy-up tests where effort in a region of the country is doubled and the results compared with a comparably matched region are simply not a cost feasible […]
Category Measures, Place Brand Building, Promotion | Tags: Tags: branding definition, branding strategies, economic development, importance of branding, marketing branding, measurements, sales,
Monday, April 30th, 2012
When I started exploring place branding, it quickly became evident that the concepts of selling, marketing and branding were often confused and used interchangeably. As a consequence, many communities experienced failed attempts at “branding” when the better solution may have been to focus on developing a more effective selling effort. When I was working at […]
Category Place Brand Building | Tags: Tags: brand, branding, economic development, marketing, sales,
Tuesday, November 1st, 2011
I have previously written about the importance of having a strong Internet presence for your community if you hope to compete for capital investment. You may recall the data I have cited from the most recent DCI national study among CEOs indicating 76% of the time a short list of locations has been created before […]
Category Image, Place Brand Building, Promotion, Strategy | Tags: Tags: branding, economic development, sales,