Thursday, December 20th, 2012
This is a guest blog post by David Stephenson. I would like to thank David for taking the time to share his expertise. If you would like to author a guest blog post, simply send me an email with a short description of the topic you’d like to write about. My email address is <eburghard@mac.com>. […]
Thursday, November 29th, 2012
This is a great report and worth your time to read. You can also see state level data through 2010 by visiting this link – https://strengtheningbrandamerica.com/tools/database/ fDi Report 2012 An essential report containing high value data, analysis and strategic insight for individuals involved in crossborder investment.The past few years have been tumultuous for the world economy […]
Category FDI | Tags: Tags: Brand America, branding definition, branding strategies, economic development, focus groups, IEDC, importance of branding, intuition, market research, marketing branding, persona, personal branding, place branding, SEO,
Monday, November 19th, 2012
Understanding the CEO and key influencer groups you are working on convincing that your community should be on their short list of consideration for business expansion is key to success. One technique to better understand your WHO target is to create a written persona that describes them. What is a Persona? A persona is […]
Monday, November 19th, 2012
I recently read a great post on how to create an effective elevator pitch. After I read it, I thought how important it is for every community to be able to articulate its core brand promise in the form of an elevator pitch. This would be an interesting way to assess if everybody involved in […]
Monday, November 12th, 2012
In my on-going research on the role of emotion in economic development, I keep finding blog posts that referenced a studied entitled “Proving The Value of Emotion in B2B Marketing Communications” completed by Upshot an integrated marketing agency located in Chicago. Here is an excerpt from the study summary that establishes the research hypothesis – “Why are […]
Tuesday, November 6th, 2012
As promised, here is some additional learning on the role of emotion in decision-making. My last post on this subject shared what I learned about the science behind emotion in decision-making. This post focuses on how economic development professionals might use emotion to ensure full consideration for their community as a location option for capital investment. […]
Monday, November 5th, 2012
I have started authoring a new e-Book to share some market research data on the drivers of capital investment decisions. As part of the background for the eBook, I researched the role of emotion in business decision-making. This is an area most economic development professionals associate with B2C efforts not B2B. The prevailing belief is […]
Saturday, October 20th, 2012
I was recently asked by a LinkedIn connection for my thoughts on the importance of communities investing in an effective marketing program to attract capital investment. The question was asked as a follow-up to my panel presentation at the recent IEDC annual conference in Houston. Given the importance of the question, I thought I would […]
Category Place Brand Building, Strategy | Tags: Tags: ADCI, American Dream, American Dream Composite Index, Brand America, branding definition, branding strategies, economic development, focus groups, IEDC, importance of branding, market research, marketing branding, personal branding, place branding, SEO, Social Media,
Monday, October 15th, 2012
The October 2012 issue of Business Xpansion Journal carried an article entitled “Quality of Place Leads to Quality Returns”. It is a great article encouraging economic development professionals to consider the long-term implications of strategic choices on asset creation, infrastructure investment and public policy reform. Scoop.it “Quality of Place decisions can result in immediate returns, […]
Category Image, Strategy | Tags: Tags: ADCI, American Dream, American Dream Composite Index, Brand America, branding definition, branding strategies, economic development, focus groups, IEDC, importance of branding, market research, marketing branding, personal branding, place branding, SEO, Social Media,
Thursday, October 11th, 2012
The American Dream Composite Index is a measure of the degree to which people living in the United States are realizing the American Dream. The Index “gauges our nation’s well-being as a function of the multifaceted American Dream.” It is a statistically validated measure produced by a team of professors at the Xavier University in […]
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