Posts Tagged ‘SEO’

Atlas Advertising – High Performance EDO Report

Monday, October 8th, 2012

In my opinion, one of the things that separate a good supplier from a great supplier is the proactive contribution of knowledge to an industry. This passion for helping the profession learn and belief that a rising tide raises all boats is laudable. Every year I attend the annual IEDC Conference with the hope that […]

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IEDC Annual Conference – Houston (Wednesday Impressions)

Thursday, October 4th, 2012

  Hard to believe it is the last day of the Conference already. Time has truly flown by quickly. Today will be a couple of important sessions and then a long journey home. Here is what I learned today. Corporate Real Estate Directors Session This session provided an opportunity to hear the voice of the […]

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IEDC Annual Conference – Houston (Tuesday Impressions)

Wednesday, October 3rd, 2012

Day #3 of the IEDC Conference.  Today started with some early morning preparation for my panel participation this afternoon.  I got to meet Jim Walton (CEO, Brand Acceleration, Inc.) the moderator, and fellow panelists Jay Garner CEcD (President, Garner Economics) and Isabelle Poirier (Founder, Intelegia Consulting).  We had a great warm-up conversation about social media.  […]

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IEDC Annual Conference – Houston (Monday Sessions)

Monday, October 1st, 2012

Day #2 at the IEDC Conference in Houston.  I have been very impressed with the quality if the agenda this year (or maybe I just did a better job picking sessions this year).  It is nice to see the program continually improve.  Today is a combination of learning and reconnecting with friends I only get […]

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IEDC Annual Conference – Houston (Sunday Sessions)

Sunday, September 30th, 2012

        Today is the opening day of the IEDC Conference.  I am excited to catch up with friends and learn about new developments and challenges in economic development.  My schedule today is jam packed.  While I am at the Conference, my goal is to summarize my key learnings and share them with […]

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Features Tell, Benefits Sell

Tuesday, September 25th, 2012

I gave a lecture to an undergraduate class at Shawnee State University in Portsmouth, Ohio. One of the topics I covered in my talk is the difference between features and benefits. The big point I made is the need to translate features into benefits whenever you communicate with somebody. This is the only way to reliably […]

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Tips For Creating A Strong Online Presence

Monday, September 17th, 2012

I have been spending a lot of time researching and learning about marketing online. It is really interesting to review how people are postulating on the subject. I have read an article that attempts to restructure the famous 4 P’s of marketing, and other articles that try to define the so-called “rules of the road”. […]

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