Monday, November 12th, 2012
In my on-going research on the role of emotion in economic development, I keep finding blog posts that referenced a studied entitled “Proving The Value of Emotion in B2B Marketing Communications” completed by Upshot an integrated marketing agency located in Chicago. Here is an excerpt from the study summary that establishes the research hypothesis – “Why are […]
Tuesday, November 6th, 2012
As promised, here is some additional learning on the role of emotion in decision-making. My last post on this subject shared what I learned about the science behind emotion in decision-making. This post focuses on how economic development professionals might use emotion to ensure full consideration for their community as a location option for capital investment. […]
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