Monday, December 1st, 2014
This post was first published on the Place Brand Observer blog. The Place Brand Observer connects place branding thinkers, shakers and doers. It offers case studies and examples of city, region, destination and country branding, and provides insights into responsible, sustainable branding of places, including cities, regions, countries, nations, and destinations. On 1 October Malcolm Allan […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, STEM, strategic alliance,
Monday, November 24th, 2014
I have been asked several times to share what I learned from leading the Ohio Branding effort as the executive Director of the Ohio Business Development Coalition from 2005 to 2011. During this time period, Ohio won Site Selection’s Governor’s Cup award in 2006, 2007, 2008, 2009 and 2011 (5 of the 7 years).
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Category Place Brand Building | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, STEM, strategic alliance,
Saturday, November 22nd, 2014
STEM, or science, technology, engineering and math, is the way of the future. It’s where the jobs are, and where America needs to be to remain competitive in a global economy.
Comments Off on How Investing in STEM Can Help Local Economies
Category Strategy | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, STEM, strategic alliance,
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