Monday, August 19th, 2013
CONSIDERING A COMMUNITY BRANDING EXERCISE? I give presentations across the U.S. on the use of place branding as a strategy for economic development. There is a great interest within the profession about how to differentiate communities for the purpose of both capital and skilled labor attraction. There is also a lot of confusion and misinformation […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Sunday, August 18th, 2013
“People are going to ask themselves, ‘How do I feel about my life?’ If they feel good, they’ll vote for me. If they do not, they will not.” … Ohio Governor John Kasich The Cincinnati Enquirer, 18 August 2013 edition, ran a story about Governor Kasich’s Administration. The above quote caught my eye, because I […]
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Category Measures | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Monday, August 12th, 2013
“Don’t Confuse Activity With Performance” – John Wooden The Albuquerque Business First ran an article about the 2013 Rural Forum entitled “New Mexicans Have High Hopes About Achieving The American Dream”. It shares perspective on Xavier University’s American Dream Composite Index. New Mexico is ranked #2 nationally, and with some work to close the performance […]
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Category Leadership, Measures, Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Sunday, August 11th, 2013
“We are not what we know but what we are willing to learn. ” Mary Catherine Bateson This week I found a series of PowerPoint presentations that provide some good insight into city branding. There are a couple general overviews and several real world case studies. I believe you will find some good information in […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Friday, August 9th, 2013
I was invited to give a keynote talk at the 2013 Rural Forum presented by the New Mexico Rural Alliance and New Mexico IDEA, Inc. The Forum was a great educational experience for attendees. I witnessed people freely sharing success models and developing even deeper trust relationships with professional colleagues from other communities across New Mexico. As an outside observer, I would judge the Forum to be a major success and would encourage every economic development professional in a rural New Mexico community to consider attending the 2014 program.
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Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Wednesday, August 7th, 2013
I thought you might like to read my guest post on Bulldog Drummond’s website. THE AMERICAN DREAM BY EDWARD BURGHARD Posted on August 5, 2013 by Bulldog Drummond I recently read Bulldog’s post entitled “What Next, Brand America?” with great interest. Shawn Parr’s personal story of immigrating to the United States with the dream of achieving his aspirations […]
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Category Measures | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Tuesday, August 6th, 2013
Democracy is “government of, by and for the people”. Abraham Lincoln For those of you who have been regularly reading my posts, you know I advocate the economic development profession shift focus from measuring performance as year-over-year job growth to better enabling their residents to achieve their American Dream. There are three core arguments for […]
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Category Leadership, Measures | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Sunday, August 4th, 2013
“All of us do not have equal talents, but all of us should have an equal opportunity to develop our talents” One way I like to look at data is to evaluate the extremes and look for patterns. To that end, I have color coded the Top 10 (Green) and Bottom 10 (Red) states based […]
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Category Leadership, Measures, Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Thursday, August 1st, 2013
“Change is the law of life and those who look only to the past or present are certain to miss the future.” — John F. Kennedy In my last post about Detroit’s decision to file for bankruptcy, I shared the thought that the city leadership needed to let go of the past in order to create […]
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Category Leadership, Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Monday, July 22nd, 2013
DETROIT NEEDS A NEW BRAND PROMISE TO SUCCEED I debated about commenting on Detroit’s recent decision to pursue bankruptcy as a strategy for stimulating the start of an economic turnaround. According to news coverage, the decision has the potential to impact the financial stability of other cities by raising speculation among bond investors that it […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
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