Friday, April 3rd, 2009
In my career I have met some amazing marketers. Among that group I include Kevin Roberts, CEO of Saatchi & Saatchi. Kevin is a branding visionary. His thinking on the power of lovemarks has inspired me over the years to be a even better brand builder. In the last three years I’ve become convinced the […]
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Category Place Brand Building | Tags: Tags: ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, waht is branding, what is american dream, what is site selection, what is the american dream,
Wednesday, April 1st, 2009
“As companies expand their scope of international activities, it means that competition between locations becomes more intense.” IBM Global Business Services, Global Location Trends Annual Report, October 2008 IBM is an amazing company. In addition to their traditional line of business solution products, IBM also has some of the best and brightest minds in the […]
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Category FDI | Tags: Tags: ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, waht is branding, what is american dream, what is site selection, what is the american dream,
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