Saturday, June 14th, 2014
Everything Is Bigger In Texas I thought I would share my experience presenting data on the American Dream at the 2014 Texas Economic Development Council Mid-Year Conference. First, if anybody is wondering why Texas is a consistent winner of the Site Selection Magazine’s Governor’s Cup Award, I believe it is directly related to the people […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance, TEDC, Texas, utica, workforce development,
Monday, June 2nd, 2014
Diversity: the art of thinking independently together. Malcolm Forbes According to Xavier University research, valuing diversity is one of the dimensions of the American Dream. People want to feel like their opinion matters and have confidence there is a way for them to express their opinion so it can be heard and considered. Based on […]
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Category Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance, utica, workforce development,
Tuesday, May 6th, 2014
There are no traffic jams along the extra mile. Roger Staubach According to a DCI study of business executives, 76% of the time a short list of potential locations for capital investment is created without ever speaking with an economic development professional. That finding implies companies looking to make an investment are conducting their own […]
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Category Promotion | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance, workforce development,
Tuesday, April 29th, 2014
Alone we can do so little; together we can do so much. Helen Keller 11 TIPS FOR SUCCESSFUL COLLABORATIONS [Originally published on 8-16-2011. I revised the material to include the need to be aligned on the purpose of the collaboration. I was compelled to do so because I observed a lot of regional collaborations were […]
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Category Leadership | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance, workforce development,
Sunday, April 27th, 2014
The Keys to Fostering Entrepreneurship The process for fostering entrepreneurship has been sought after for decades, if not millenniums. Entrepreneurship has sprouted, seemingly randomly, in communities all over the world and brought with it strong economic growth that is long lasting. So it is logical that many leaders in governments, institutions, universities, and even […]
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Category Strategy | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance, workforce development,
Tuesday, April 15th, 2014
Publicly supported economic development programs, investments, and subsidies should be evaluated on their long-term benefits and impacts on the whole community, not on short-term job or revenue increases. Public investments and subsidies should be equitable and targeted, support environmental and social goals, and prioritize infrastructure and supportive services that promote the vitality of all local […]
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Category Strategy | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance, workforce development,
Sunday, April 13th, 2014
We’re moving away from the current mass marketing model, away from push and toward pull. Consumers will only become more demanding. They want to have a conversation, to dialogue, to participate, to be more in control. A.G. Lafley speech to the Association of National Advertisers 10-15-2000 By Edward Burghard Google I recently attended a conference […]
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Category Leadership | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance, workforce development,
Monday, April 7th, 2014
We are a strong, robust, and prosperous nation. Optimism is the essence of our success. It drives our creativity and emboldens our entrepreneurial spirit. It is what makes us invest in the future and accomplish our highest aims. Bill Frist By Edward Burghard Google Optimism The power of the American Dream Composite Index research is […]
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Category Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance, workforce development,
Monday, March 31st, 2014
Some cause happiness wherever they go; others whenever they go. Oscar Wilde (1854-1900) By Edward Burghard Google Happiness The power of the American Dream Composite Index research is found in understanding the 5 sub-indexes and 35 dimensions that comprise the ADCI. The American Dream Happiness dimension measures the level of resident “satisfaction and contentment […]
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Category Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance, workforce development,
Monday, March 24th, 2014
It’s not about the amount of wealth you can accumulate, it’s about the impact and change you can create. Neil Blumenthal, Warby Parker Founder and Co-CEO Entrepreneurial Spirit The power of the American Dream Composite Index research is found in understanding the 5 sub-indexes and 35 dimensions that comprise the ADCI. The […]
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Category Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance, workforce development,
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