Academic Analyses

Tweet

Selected papers submitted or recommended by Professors and students to enrich the understanding of Brand America or the role Brand America plays in a global economy. If you would like to submit a paper, simply send a copy to eburghard@mac.com for posting consideration. Submissions will be evaluated on their potential to make a meaningful contribution in improving the overall community knowledge base.

Academic Papers

• Interview with Maddie Forrester of Perception Metrics – The United States and The European Union Perception Metrics Brand Report 2009 (PDF)
• Columbia University India Outward FDI Paper (PDF)
• Columbia University Trans Latin Outward FDI Paper (PDF)
• Columbia University Brazil Outward FDI Paper (PDF)