Recommended Reading

Tweet

There is a limited amount of information published on place branding in general, and most of the information published on Brand America focuses on public relations and not foreign direct investment. Below are some recommended resources to consider for additional background.

Websites

Simon Anholt Articles and Papers This is a small selection of some of the most recent articles, interviews and academic papers written by Simon Anholt.
Brandopia World’s first weblog dedicated exclusively to destination branding issues – from restaurants to resorts to regions – with a few cities, counties and countries also being featured.
Nation Branding and Place Marketing Provides an overview of creating a marketing program for nation branding and place marketing.
International Trade Administration This website will help keep you informed about foreign direct investment from the federal government perspective. The Invest in America team also has a Facebook page to share feedback and insight.
The Anholt-GfK Roper Nation Brands Index This website provides perspective on the global perception of United States. Learn more about this index by clicking on this link to Wikipedia.
2008 Anholt Nation Brand Index This study is a comprehensive system for measuring and managing national reputation around the world.
Business for Diplomatic Action: Building New Bridges to the World This is a good website to keep up on the salient news regarding the perception of and discussion about Brand America.
U.S. Department of Commerce: Bureau of Economic Analysis This website is a good resource for statistics on Brand America.
Country Brand Index 2013 Good resource for information on Brand America and the Country Brand Index.
East West Nation Brand Perception Index Through this study, countries will have the tools needed to achieve and project the optimal positioning through scientifically-based branding and communications.
Success Factors of Place Marketing This paper explores what works in place marketing and provides examples from around the world.

Magazines & Journals

Foreign Direct Investment Magazine This magazine will help keep you informed on foreign direct investment from a global perspective.
Place Branding and Public Diplomacy Journal This journal will keep you posted on best practices from around the world and academic research on the topic of place branding.