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The purpose of this section is to share papers from leading experts, academicians and students on the topics of 1) place branding and 2) foreign direct investment. Student papers will be reviewed prior to submission and sponsored by a professor in order to be considered for posting.
- Beloved Brands
- Case Study on Glasgow and Bilbao
- Case Study on China
- Place Branding in Practice
- Place Branding: New Tools for Economic Development
- IP, Nation Branding and Economic Development
- Destination Branding: Concept and Measurement
- Case Study on Watsonville, California
- Case Study on Munich, Berlin and Hamburg
- Success Factors of Place Branding
- Branding Your City
- The Branding of Cities
- The Value of Place Branding
- Case Study – Place Branding of the London Bridge Area
- Case Study – Public Diplomacy Strategy of Catalonia
- Case Study – Branding of Vienna, Austria
- Case Study – Branding Barcelona
- Case Study – Branding Tillamook County, Oregon
- Case Study – Branding Dublin, Ireland
- Case Study – Branding Cork City, Ireland
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